Digital Marketing

Digital Marketing is in it’s most basic form is any form of marketing products or services that involves electronic devices. This means any advertising that you do using digital channels online or offline can be classified as digital marketing. From the electronic billboard advertising on the road side, to adverts on digital channels like as social media, mobile applications, email, web applications, search engines and websites. This site focuses mainly on online digital marketing.

The inescapable truth is that customers are spending a lot more time online with the introduction of the internet, smart phones, tablets, computers and social media. Tech is becoming part large part of our daily lives and as an individual, business or brand it is important for survival to confidently navigate the internet. We need to master how you can reach the right customer or audience online.

Some of the common areas in online marketing are:

1. Searach Engine Optimisation (SEO)

2. Search Engine Marketing (SEM)

3. Content Marketing 

4. Social Media Marketing (SMM)

5. Pay-per-click advertising (PPC)

6. Affiliate Marketing 

7. Email Marketing

It is important to do digital marketing in a holistic way as an individual, brand or business. 

a) Individuals:
Digital marketing will enable a person to create an authentic brand, build a strong digital footprint, create a compelling profile that attracts the right people for career advancement and genuine networking.

b) Brands:

Brands can get massive visibilty and traction by effectively leveraging on digital marketing. Branding is no longer just about company colours, a logo or the physical aspects of branding like signage. Branding is how your customer or potential customer feels about your brand. Mordern branding focuses on building a positive preception and response to your brand from existing and potential customers.

c) Businesses:

The bottom line to make sales for the continuity of business can be greatly impacted by embracing digital marketing. Businesses are no linger limited by time and geographical location. Digital tools can enable customers to see what a business offers to solve their problem even after hours regardless of where the business owner or staff are. Think of how many times you have gone online to check out a business or look for a product or service outside the working hours. That is one of the benefits of digital marketing that we have become so familiar with.

The benefits are undeniable for anyone who decides to take time to set up the digital processes.