Let's face it, Digital Marketing is not what it was a few years ago.
Digital Marketing, simplified is any marketing of services or products using the internet or any digital device. Digital Marketing has recently become a buzz word but just a few years ago it was literally unknown.
Now there are diverse experts and specialists who have mastered concepts, features of the internet and how it works so they work with businesses, brands or individuals to achieve certain goals harnessing the power of the internet.
#NewsFlash – Digital marketing is a skill you have to learn. Digital Marketing used to be simple. Just get a website and the traffic, enquiries, clients, sales would almost be automatic, but that has since changed. Open a Facebook business page and if someone likes a post, then it will trigger following and automatic newsfeeds every time you post!
It was awesome! Just post and all the people who liked your page would see it. Now you can have 21,000 likes and have only 100 or less see your posts whenever you post.
Websites, social media, email marketing, community management, SEO(Search Engine Optimisation), SEM (Search Engine Marketing) etc, etc are all part of Digital Marketing.
What part of that frustrates you the most?
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