The power of Influencer marketing
Influencer marketing has been a buzzword for years now. It has radically changed online marketing and has given brands and businesses access to a new audience. At first it was about using celebrities and those with huge following mostly on social media but now it has evolved.
An influencer can be defined as someone who:
- has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
- has a following in a distinct niche, with whom he or she actively engages.
Influencer Marketing leverages on the ability someone has to change the behaviour of their audience to the point of buying or ordering a service. This means as a brand or business, you are not stuck with the same audience.
Work with us
Become an influencer
Partner with us and create multiple streams of income from your network. Be part of our database, receive training and support We have products and clients that need influencers.
Hire an influencer
Diversify your brand audience and access a new market to expose your brand by using an influencer from our database. Our influencers get training and expert support in representing brands well.
Consult with us
Do you already have an influencer and need startegies, or are not sure whether you need one, or how an influencer will benefit your brand? Consult with us to maximise influencer marketing for tangible brand growth.